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artist
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marketing professional
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designer
About Me - Director of Interactive Media
With more than 12 solid years of experience across Digital Media, Creative & Sales, Matthew's passion for Advertising and Online Design has driven him to explore opportunities across Company Branding, Digital Ad Networks, Email Marketing, A Performance Driven Ad Agency, Print Design & Marketing and A World Leading Hotel Company. Armed with full spectrum know how from Designing, Planning & Execution and Analysis, he plays an influential role in propelling online ideas forward with crafted solutions.
Specialties:
- Online Business Operation Solutions - Diagram Complex Digital Workflows - Interface Design Solutions - Development Project Manager and Facilitator - Online Creative Design and Coding - Search Engine Optimisation - Brand Strategy and Messaging - Online Campaign Conception - Technical Training - Email Marketing - Website metrics and analysis
Employment History
Corporate Director of Interactive Media
Directly manage online projects and oversee development of the Sonesta.com website enhancements. Research ways to include increased functionality, such as new media, interactive materials, guest reviews and other potential social media opportunities which will generate business. I use insightful information to establish future promotional initiatives and longterm strategic plans for our web/advertising/mobile/social presence.
10/04 - Present
Sonesta Collection
International Hotels
Online Media Consultant
Provide knowledge and experience to clients with needs for web/print design, website SEO & PPC, analytics, and strategic concepts for online campaigns
2002 - Present
Consultant
Interactive Director
I was hired to analyze Extech Instruments current website and give it a complete redesign. I reported directly to the VP of Marketing. While leading a small production team, I have designed, enhanced the UI, coded and launched Extech.com. This website contained content for both the printer and digital instruments divisions. I was also a key player in the creation of Extech Instruments' largest catalog to date. I designed many pages and shot more than half of the product photos in the catalog as well as enhance them in Photoshop. My other experiences include design for full and half page ads, campaign posters, and package design. I have worked with some video and flash animation as well as website analysis with WebTrends software.
4/03 - 10/04
Extech Instruments
Junior Interactive Designer
Worked under the leadership of an Art Director and Senior Web Designer. I developed, in collaboration, marketing strategies for clients in the fields of speech technology, communication technology, and direct media marketing. Designed and developed web sites, microsites, email campaigns, flash promotions, and banner advertisements for the web.
12/00 - 9/01
Direct Results Group
Web Master / Print Designer
5/00 - 12/00
The Graphic Supervisors / A Division of MassEnvelopePlus
portfolio projects:
Online Digital Art Direction
Lead the design, concept and implementation of innovative visual design. Be resourceful and aware of current trends. Take charge to supervise and unify the vision. Produce designs that communicate visually, stimulate moods, contrast features, and psychologically appeal to the target audience.
Marketing smart business decisions
Understanding your place in the market, setting useful actionable objectives, setting a meaningful strategy and using tatics to improve company profitability. Successfully match the product or service strengths with the needs of a definable target market. Communicate and sell in a fashion that demonstrates value effectively to the target market.
Analysis setting and meeting goals
Campaign analysis - expert understanding of Google Analytics to review marketing campaign KPIs and make decisions for future campaigns that will drive results. Vendor analysis - looking at cost, niche, capability and making the decisions whom best will drive results.
Contact info
Matthew Tague, Newburyport, MA, US
Email: matt.tague@gmail.com
Phone: 781 640 9990
Website: mtague.com